How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a client's gut feeling and bringing home the win.
Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy. These stories come from individuals and organizations that decided to Go Big or Go Home because their deals were too important to fail. One day, you'll have a pitch that matters just as much. And when you do, you can follow the five tools outlined in this book to create an experience that will close the deal.
Jason Kander is an attorney, author, veteran, and politician.
My wife @dianakander’s latest book came out today! I think it’s her best yet. If you sell, present, pitch, or talk to anyone at all in your work, you’ll love Go Big or Go Home. https://t.co/3GsSAdLHQ2 https://t.co/yLNEafzPV3
Host of The Marketing Book Podcast, marketing advisor. Former artillery officer, Madison Avenue ad man, and stand-up comedian. Off duty: @douglasburdett
What I'm reading: "Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal" by Diana Kander and Tucker Trotter (interview on The Marketing Book Podcast coming soon!) @dianakander @WeAreDI @Houndstooth_USA https://t.co/RzymdPhWdm https://t.co/6OeTGcpDLi