The first objective for any business is to ensure financial stability. However, the uncertainty around how to generate new income streams or maintain a regular cash flow can quickly put this sense of stability at risk. Fortunately, these risks can be easily avoided by implementing well thought-out processes-adapted to your business's profile and sales model-that can ensure consistent and predictable revenues. It all boils down to a business' ability to build a strong lead generation program and foster positive long-term relationships with customers

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