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Book Cover for: The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, Robert W. Bly

The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

Robert W. Bly

In our digital world, it's easy to overlook the power of a snail mail marketing piece. It's a stealth strategy at a time when the decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to. Legendary marketing copywriter Robert W. Bly shows you how to make it work for your business.

Book Details

  • Publisher: Entrepreneur Press
  • Publish Date: Mar 19th, 2019
  • Pages: 282
  • Language: English
  • Edition: undefined - undefined
  • Dimensions: 8.90in - 5.90in - 0.80in - 0.90lb
  • EAN: 9781599186306
  • Categories: Marketing - DirectAdvertising & PromotionBusiness Writing

About the Author

Bly, Robert W.: - Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

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