Beginning with FDR's masterful use of radio to establish the sense of a personal, benevolently paternal relationship with the American people and culminating in the discovery and coverage of the Watergate break-in, Halberstam tracks the firm establishment of the media as a potent means of shaping both public opinion and public policy. He tells the story through vivid, intimate portraits of the men, women, and politics behind four key media organizations: CBS and its board chairman William S. Paley; Time magazine and its cofounder Henry Luce; the Washington Post and successive publishers Philip Graham and his wife, Katherine; and the Los Angeles Times and publishers Norman Chandler and his son, Otis.