"George Lakoff serves progressives well by explaining how language and moral framing equals power in politics. Thinking Points helps leaders and activists alike to turn this knowledge into a compelling vision for society." --John Podesta, CEO and President, Center for American Progress

"Thinking Points is a must read for anyone who doesn't want speaking out to become a dying art." --Arianna Huffington

"In Thinking Points, George Lakoff and the Rockridge Institute show how Progressives can stop appealing to some hypothetical "middle" and instead appeal to the deep morality that the vast majority of Americans share. When we speak from our hearts, the integrity of this will speak broadly." --Joan Blades, MoveOn

"Lakoff has done it again. In Thinking Points, the good professor and the Rockridge Institute team have connected a broad progressive policy vision to fundamental American values. It's time for progressives to get off defense and go on offense. By laying the foundations of progressive policy in the traditional American values of freedom, responsibility, and care for others, George Lakoff and Rockridge have shown us how. This is the must-read progressive message handbook." --Wes Boyd, MoveOn

"In an environment too often dominated by sound-bite arguments and political polarization, Thinking Points is more than a communications tool; it is a must-read for progressives as well as non-partisan activist organizations like the ACLU that want to trumpet their values not only loudly, but effectively. Professor Lakoff's expertise has been invaluable in articulating the ACLU's core values-fundamentally American values-to a broad and politically-diverse audience." --Anthony D. Romero, Executive Director, American Civil Liberties Union

"This book is essential reading for anyone who wants to speak out effectively about progressive, American values." --Eli Pariser, Executive Director, MoveOn.org Political Action