The McLuhan Institute Book Recommendations & Book Mentions

The McLuhan Institute

“With ‘Laws of Media’ we launch a fresh campaign in the war, against the futility of deploying the science of the Moderns of recent centuries and decades to deal with matters of media , as distinct from messages.” Eric McLuhan 1988

The McLuhan Institute

“When people have been accustomed for decades to perpetual emotions, a dispassionate view of anything at all is difficult to achieve. But surely our world, more than that in any previous epoch, calls for detached appraisal.” Marshall McLuhan ‘The Mechanical Bride’ 1951

The McLuhan Institute

“The transforming power of media is easy to explain, but the ignoring of this power is not easy to explain.” Marshall McLuhan ‘Understanding Media’ 1964

The McLuhan Institute

“My kind of study of communication is a study of transformation, whereas information theory and all the existing theories of communication that I know of are theories of transportation.” Marshall McLuhan ‘Living in an Acoustic World’ 1974

The McLuhan Institute

“… a point of view is merely a way of looking *at* something. But an insight is the sudden awareness of a complex process of interaction. An insight is a contact with the life of forms.” Marshall McLuhan introduction to Harold Innis’s ‘Bias of Communication’ 1964 https://t.co/0iR8JjPOvD

The McLuhan Institute

“Indeed the first two centuries of printing from moveable types were motivated much more by the desire to see ancient and medieval books than by the need to read and write new ones.” Marshall McLuhan ‘The Printed Word: Architect of Nationality.’ 1964

The McLuhan Institute

“There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.” Marshall McLuhan ‘The Medium is the Massage’ 1967

The McLuhan Institute

‘Formal Cause in Marshall McLuhan’s Thinking: an Aristotelian Perspective’ by Laura Trujillo Liñán—a good addition to the growing shelf of titles in the subject of ‘formal cause’ which has been growing in recent years, much owing to Eric McLuhan’s 2011 ‘Media and Formal Cause.’ https://t.co/nWLqylrhIy

The McLuhan Institute

“Whereas the telegraph, the telephone, radio and TV had created the ‘global village’, the satellite, by putting all this within a new framework, creates the global theatre and turns the world into a ‘happening.’” Marshall McLuhan The McLuhan DEW-LINE 1:7 January 1969

The McLuhan Institute

“The influence of unexamined assumptions derived from technology leads quite unnecessarily to maximal determinism in human life. Emancipation from that trap is the goal of all education.” Marshall McLuhan ‘The Gutenberg Galaxy: the Making of Typographic Man’ 1962