Will Cannon Book Recommendations & Book Mentions

Will Cannon

4. Little Red Book of Selling by Jeffrey Gitomer This is a great read, but it’s also a fun read. It’s short, has cartoons in it, and is written with an engaging style. You can easily finish this in under a week, and you’ll get a ton of value out of it.

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Will Cannon

1. How to Win Friends and Influence People by Dale Carnegie We’ll start wide then go narrower. This is a must-read book for basically everyone. It teaches you how people think and how to influence them. If you haven’t read it already, do it.

Will Cannon

7. The Psychology of Selling by Brian Tracy Brian Tracy is one of the most famous salespeople of all time, and this is probably his most foundational book. Read it to get classic wisdom from a true titan of the sales game.

Will Cannon

2. Influence by Robert Cialdini Another general one. This is slightly more about marketing than sales, but they’re so similar that you’ll get a ton of value out of it. The concepts inside will help you build better offers and persuade more people to buy them.

Will Cannon

3. SPIN Selling by Neil Rackham The SPIN philosophy goes like this: - Situation - Problem - Implication - Need-payoff Read the book to see it in action and start using it.

Will Cannon

6. The Challenger Sale by Matthew Dixon & Brent Adamson Having control is crucial in sales interactions. If you lose it, you lose the sale almost every time. The strategies in this book will help you keep it, and if you lose it, take it back.

Will Cannon

5. Secrets of Closing the Sale by Zig Ziglar Zig Ziglar is a huge name in the sales world because of his programs, seminars, and books. This is a great introduction to his philosophy and it has tons of little gems that you can apply immediately.