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Competition Demystified: A Radically Simplified Approach to Business Strategy
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Book Details
- Publisher: Portfolio
- Publish Date: Sep 1st, 2007
- Pages: 416
- Language: English
- Edition: undefined - undefined
- Dimensions: 8.34in - 5.52in - 0.90in - 0.83lb
- EAN: 9781591841807
- Recommended age: 18-UP
- Categories: • Strategic Planning• Management - General• Economics - General
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About the Author
More books by Bruce C. Greenwald
What people are saying
Founder/GP @equalventures BOD @Threeflowtech @leap_retail @smarthop @thedavidenergy @stardayfoods @mvmnt_freight @ghst_io @odysseyenergys @vquiprentals
6) Bruce Greenwald wrote about this at length in Competition Demystified, creating a strategic framework for businesses to gameplan around market selection Business can ONLY be profitable in the LONG-RUN if they maintain competitive advantage in their markets https://t.co/dZIrb2QpK6
Michael Mauboussin is head of consilient research on counterpoint global at Morgan Stanley investment management.
7/ Also in the 1990s, Bruce Greenwald @CenterDodd starting teaching The Economics of Strategic Behavior @Columbia_Biz. Much of this course is captured in the book, Competition Demystified. The book has a lot of useful techniques. https://t.co/WM9xGo2TcH
Praise for this book
"Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case." --BusinessWeek
"Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies." --The Toronto Globe and Mail
"Congratulations. Your business is a success. Now is when you really need this book. Greenwald and Kahn are unique in their focus on building and protecting value even as others try to copy your special saude (or formula). Their approach to competitive strategy is a masterly success and, true to their own insight, is one that can't be beat, now or in the future." --Barry Nalebuff, Yale University, author of Why Not? and Co-Opetition
"The best 'course' I've ever read on strategic management. Actually does demystify a complex world of management." --Warren Bennis, Distibguished Professor of Business, USC; author of Becoming a Leader
What people are saying
Founder/GP @equalventures BOD @Threeflowtech @leap_retail @smarthop @thedavidenergy @stardayfoods @mvmnt_freight @ghst_io @odysseyenergys @vquiprentals
6) Bruce Greenwald wrote about this at length in Competition Demystified, creating a strategic framework for businesses to gameplan around market selection Business can ONLY be profitable in the LONG-RUN if they maintain competitive advantage in their markets https://t.co/dZIrb2QpK6
Michael Mauboussin is head of consilient research on counterpoint global at Morgan Stanley investment management.
7/ Also in the 1990s, Bruce Greenwald @CenterDodd starting teaching The Economics of Strategic Behavior @Columbia_Biz. Much of this course is captured in the book, Competition Demystified. The book has a lot of useful techniques. https://t.co/WM9xGo2TcH