Roger Dooley Book Recommendations & Book Mentions
This list consists of recommendations or mentions of books spotted in media, social media accounts, podcasts or other public websites.
Roger Dooley on X
Author of Friction & Brainfluence, keynote speaker, Forbes contributor, #Neuromarketing, podcaster. #FrictionHunter. Better business through behavioral science.

Non-Obvious: How to Predict Trends and Win the Future
Rohit Bhargava
The Newest Non-Obvious Trends for 2018 with Rohit Bhargava #Brainfluence #podcast @rohitbhargava https://t.co/EGw5uBAU6B https://t.co/EP5zRNZyxt
Paperback, 2017
$17.95$8.98 + Free shipping50% off your first book
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland
Alchemy: Rory Sutherland on the Art & Science of Creating Magic in Brands, Business, and Life #Brainfluence #podcast @rorysutherland https://t.co/YOwUPPWxxD https://t.co/TGkplz8OKX
Paperback, 2021
$19.99$9.99 + Free shipping50% off your first book
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Steven D. Levitt
Nearly fell off the treadmill when I heard @angeladuckw say "tiny amounts of #friction can actually have a surprisingly large effect on decision-making" on her podcast with Stephen Dubner. @Freakonomics #NoStupidQuestions #FrictionHunter https://t.co/WN2Un9tloz
Paperback, 2020
$18.99$9.49 + Free shipping50% off your first book
Winning Digital Customers: The Antidote to Irrelevance
Howard Tiersky
Learn how to maximize your presence in today’s digital world with @tiersky, author of WINNING DIGITAL CUSTOMERS: THE ANTIDOTE TO IRRELEVANCE. #digitalmarketing #marketing https://t.co/SWOV560JJa
Hardcover, 2021
$27.99$13.99 + Free shipping50% off your first book
The Airbnb Way: 5 Leadership Lessons for Igniting Growth Through Loyalty, Community, and Belonging
Joseph A. Michelli
The Airbnb Way with Joseph Michelli #Brainfluence #podcast @josephmichelli https://t.co/bLlpQayJPI https://t.co/auBNSTgJ6d
Hardcover, 2019
$28.00$14.00 + Free shipping50% off your first book
Cues: Master the Secret Language of Charismatic Communication
Vanessa Van Edwards
Want to be authentically charismatic? Vanessa Van Edwards, aka @vvanedwards, author of "CUES: Master the Secret Language of Charismatic Communication," explains how. #charisma #meetings #speaking https://t.co/AwymV7rcLD Audio/video/text
Hardcover, 2022
$30.00$15.00 + Free shipping50% off your first book
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Roger Dooley
A Quick Look at Friction with Roger Dooley #Brainfluence #podcast @rogerdooley https://t.co/lijcuOMJ9j https://t.co/ieBlTRIm9x
Hardcover, 2011
$24.95$12.48 + Free shipping50% off your first book
Tom Peters' Compact Guide to Excellence
Tom Peters
Do you think front-line managers are the most important group in your company? They should be, says @Tom_Peters, author of Tom Peters Compact Guide to Excellence. #strategy #excellence #culture https://t.co/Q8oTFIoEkD https://t.co/ntDY5FT3Ad
Paperback, 2022
$22.50$11.25 + Free shipping50% off your first book
Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts
Annie Duke
Thinking in Bets with Annie Duke #Brainfluence #podcast @AnnieDuke https://t.co/2QayrR56nj https://t.co/7AY8YRJqLL
Paperback, 2019
$20.00$10.00 + Free shipping50% off your first book
The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy
Richard Shotton
My smart friend @rshotton has a new book coming out in March. I suggest you order now & avoid the rush! (See what the did with that subtitle?😀) The Illusion of Choice: 16 ½ psychological biases that influence what we buy: https://t.co/zAh3jn6xFh https://t.co/AYBHyHsECa
Paperback, 2023
$19.99$9.99 + Free shipping50% off your first book