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Positioning: The Battle for Your Mind, 20th Anniversary Edition
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
Book Details
- Publisher: McGraw-Hill Companies
- Publish Date: Jan 18th, 2001
- Pages: 272
- Language: English
- Edition: Anniversary - 0020
- Dimensions: 8.26in - 7.58in - 0.93in - 1.30lb
- EAN: 9780071359160
- Categories: • Advertising & Promotion• Marketing - General• Training
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About the Author
Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.
More books by Al Ries
What people are saying
A portrait gallery of people who shaped the world.
Using the concept of “positioning,” Al Ries guided companies to market their products by creating hard-to-forget messages. https://t.co/WBRUGDFOZj
Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.
Al Ries, known as the father of positioning, died on Oct. 7 at age 95. “Success depends on finding an open hole in the mind and becoming the first to fill the hole with a brand,” Ries and then-partner Jack Trout wrote in a landmark series of articles. https://t.co/pU5lakMzPH
CEO & co-founder of @thread. YC S12. Previously founded two startups that scaled to millions of users and were acquired.
@DCoolican How Brands Grow by Byron Sharp for brand building via advertising. Positioning by Al Ries for an intro to… positioning. I’ve read a few on branding strategy but none I’d recommend really.
What people are saying
A portrait gallery of people who shaped the world.
Using the concept of “positioning,” Al Ries guided companies to market their products by creating hard-to-forget messages. https://t.co/WBRUGDFOZj
Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.
Al Ries, known as the father of positioning, died on Oct. 7 at age 95. “Success depends on finding an open hole in the mind and becoming the first to fill the hole with a brand,” Ries and then-partner Jack Trout wrote in a landmark series of articles. https://t.co/pU5lakMzPH